Regev says the sight of Ava interacting with Bear - played at different moments by two puppies named Wayne and Sammy, a young adult dog named Princess, an adult dog named Bolt and a senior dog named Blue - actually made him emotional. Most pet owners remain accustomed to buying a bag of processed kibble, largely in the belief it’s filled with healthy ingredients for their animal companions.įarmer’s Dog - formed after Regev’s business partner found his dog’s long-simmering stomach issues were fixed by a diet of fresh food - aims to pull Super Bowl viewers’ heartstrings with its new spot. An MSNBC news promo that focuses on the theme 'this is how we break news.' The spot features production music track We Are Forever from VideoHelpers album. “Pet food marketing went from something delicious to something healthy and nutritious, but then the food hasn’t really changed,” Regev says. To be certain, pet food ads have moved well beyond the days when a dog was spotted chasing a miniature stagecoach across a kitchen floor for Purina’s Chuck Wagon. Few of the ads, however, have been for canine products, and Regev says he hopes to turbocharge the notion that dogs can eat something different than what his bigger competitors pour into their bowls.

The Super Bowl has seen its fair share of canine commercials, as anyone who remembers a 2014 spot from Budweiser about a puppy and a Clydesdale horse developing a bond of friendship might tell you. Here’s what we do.’ This is the first one where we really talk about who we are and why we do it.” “A lot of our advertising to date has been, ‘Here’s the product. The ad marks a turning point for Farmer’s Dog, the executive says.

Msnbc commercial this is who we are